The search engines of Google and Microsoft will see their pages somewhat modified after signing an agreement with the UK government to reduce the visibility of illegal download links in their pages. Thus, the first pages of the two search engines should be cleaned to no longer include content of this kind.
For years, film studios and other music labels have multiplied the recourse to force search engines to limit the distribution of links offering pirated content. In the United States, they were successful in the Digital Millennium Copyright Act (DMCA), which allowed the removal of content that was deemed contentious with relative efficiency. If no agreement of this magnitude exists in Europe, the rights holders can already claim a small victory in the United Kingdom, where they obtained from Google and Microsoft that they undertake to keep their own search engines of these contents , At least the first pages.
"It's essential that consumers get links to legitimate sites and services, not pirate sites," says Jo Johnson, British Minister of Universities, Science, Research and Innovation. Welcoming this agreement, he said that "the relationship between our various creative industries must remain collaborative".
The measure will be strictly monitored by the Intellectual Property Office (IPO) in the first few months, but its effectiveness over the long term remains to be proved. This only concerns the first page of the search results as well as automatic suggestions, which should not direct the user to pirated content. But these sites will not disappear for all the different engines, and will always be easily accessible for who has the motivation to seek.
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