The 2K editor offers players to scan their faces in their NBA 2K16 and 2K15 basketball games.
This biometric data helps users create more accurate avatars or their digital look-alike. But the company was caught in a whirlwind in October 2015 after two players lodged a complaint.
Biometric data at the heart of the conflict
The complainants felt that the publisher could harm them in the way they store and use their biometric data. They stated that 2K did not clearly state that the biometric data would be stored indefinitely and could be shared. For its part, the publisher insists that before a scan, players must first accept the terms and conditions of use.
The court in New York finally rendered its verdict. The judge ruled that face scan does not cause "prejudice" for the privacy complaint to be substantiated. He therefore granted the benefit of the doubt to 2K.
While biometric data will play a major role in identifying a person, this case nevertheless raises some interesting questions about the future use of this data.
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