The trailer for the original Apple show that will air on the AppleMusic has gone around the web. The TV show Planet of the Apps will feature four celebrities known to the general public.
The two Hollywood actresses Gwyneth Paltrow and Jessica Alba. She had talked about her company with baby powder. They will be joined by Will.i.am and Gary Vaynerchuck, CEO of Vayner Media.
These personalities will present the show and will guide the candidates who will have to do everything to convince them and hope to win the grand prize. The concept of the TV show looks a bit like The Voice except that competitors are developer judged on the value of their applications. But Planet of the Apps is more than a show where viewers are inactive. According to former NBC executive Ben Silverman, it is possible to download applications while watching the show.
Nevertheless, many questioned the relevance of the program and the choice for its juries. Jessica Alba's company was attacked in court while Will.i.am is known for chaining high tech flops.
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