Essential Products Inc. wants to offer innovative smartphones and tablets. The company will be headed by Andy Rubin, creator of Android.
Andy Rubin is preparing for a comeback in the world of mobile terminals. This former Google employee is known to have created the most widely used operating system in the world today: Android.
He will soon take the lead of a new company, Essential, dedicated to mobile devices: smartphones and tablets, but also other connected objects. Hardware, but with the leg Andy Rubin, who could propose new ways to connect the different screens of the house. And to transform the interaction with user, via the use of technologies from the world of artificial intelligence.
First terminal in 2017
Essential Products Inc. is registered in California. About forty people (some from Apple and Google) should work in the company. Essential bets on a hardware + software combination to differentiate itself from other players in the market.
An approach that has not always been successful. This is evidenced by the meager success of BlackBerry in the Android smartphone sector. Or that of Jolla.
On the hardware side, the company's first smartphone will target the high-end market. It will compete directly with the iPhone and Pixel from Apple and Google. This smartphone could be delivered in the course of the year.
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