Mobile games like Niantic's Pokémon Go give an insight into the potential of the AR experience. More precisely, it is a digital layer projected over an environment captured by a camera (that of your smartphone or tablet, in this case), and whose digital data change depending on where you are Find it.
Tim Cook, Apple's current general manager has hinted more than once that increased reality would be one of his company's flagship projects. Even if no official announcement has been made, it seems that for the Cupertino firm, the machine is running. Indeed, the site AppleInsider reports that the company founded by Steve Jobs has just obtained patent US Patent No. 9,488,488 for an augmented reality mapping system, intended for iPhone. Robert Scoble's tweet of November 8 and posted from the Web Summit in Lisbon, confirms this information: "Apple has 600 engineers and has revealed a patent this morning. It's been 5 years that the reality is mixed ".
The Apple patent entitled "Augmented Reality Cards" suggests that the first Apple HQ AR application will likely be an Apple Map redesigned for real-time geolocation.
The technology needed to develop AR mapping is very complex, as it must operate inside the portable device, unbeknownst to the user. Also, the patent extract helps to understand the sophistication it uses to allow "the user to point a portable communication device to capture and display a real-time video stream," says Apple.
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