Your smartphone may soon say more about you to Facebook, without even having to ask you, if one believes a patent filed by the social network. The site explores indeed the possibility of using the camera of a smartphone user to "see" his face when he consults the application and detect emotions and state of mind based on content accessed. According to the patent, the idea would be to propose a more targeted advertising eventually.
Facebook already keeps track of viewed content, conversations and navigation users habits, and could now seek to go further this time using the camera of our devices. The principle described by the patent is to scrutinize the face of a user connected to Facebook, via the webcam of his computer or his smartphone. Begin a behavioral analysis on the part of an algorithm that will analyze all the reactions of the surfer according to the contents presented.
In the example given by the patent, if a user looks away from a video of kittens, the algorithm will deduce that it is necessary to present fewer contents of this type to this user. Conversely, if the user's expression changes while viewing a message or photo from another user, he will know that this type of content is of particular interest.
Facebook is not on its first try in the behavioral analysis of its users. The social network has already deployed all kinds of robots on its services to collect as much information as possible about its users in order to better identify them, and offer them content that he believes will better suit their expectations. As often in this kind of case, this initiative reopens the debate on privacy and Facebook practices in the field. This time the question is to what extent a user would be warned by Facebook that his camera scrutinizes him while watching videos of kittens ...
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