It began with the report of only one user exploded his Galaxy Note 7 during charging and time some attributed the reason to use this person is not original charger - from a company other than Samsung - and then a few days later appeared last report discusses the same issue, and then became the reports about the explosion Note 7 Like the clouds from all sides so that the company itself has stopped sales of its flagship smartphone around the world until the investigations into the matter. In this article we will put in your hands the events of battery explosion Note 7 scandal . Summary and we will talk also about how Samsung's management of the crisis Is this to save the reputation of its brand or not.
August 31, 2016 in the report came from Reuters stating delayed shipments Note 7 Phone Samsung due to some additional quality conducted by the company on the telephone tests, after several reports of users when a phone batteries, to start with the problem that hit the Korean company.
Re Samsung came quickly after being sure - tests - the existence of a defect in manufacturing leads to an explosion Galaxy Note 7 batteries , where the company announced the phone calling tablet from all countries of the world that was launched by them, that give consumers alternatives safe at a later time, as much as some analysts call the company's losses as a result of more than a billion dollars, not to mention the losses in the stock exchange where their shares dropped by more than $ 26 billion during the days of the discovery of the battery problem.
After that the Samsung Galaxy Note 7 sales halted fully in the markets and came out a formal statement shows the cause of the problem, the company also designed a Web site to check the serial number of infected phones so that the user recognizes whether his machine is infected or not, the company is characterized also safe with a capital S devices blue on outer box, but this did not satisfy the company, unfortunately, when some entities such as the US Federal Aviation Authority, which advised travelers not to pick up at the beginning Galaxy Note 7 on board flights, before this advice turns to ban the use or charge the phone on the aircraft.
The company returned to sell the Galaxy Note 7 phones again in the market with the promise not to battery explosion! And characterized the new releases green battery after obtaining a license from Google so. But it will face difficulties in selling without a doubt.
Also read: the official way to know Note 7 Safe
Samsung made a mistake and she knows she made a mistake of the first instance in which the signs of the crisis emerged, it has led to rush to launch Galaxy Note 7 before the launch of Apple's iPhone 7 and iPhone 7 Plus to lack of full safety tests and therefore the Korean company a loss of billions of dollars after it was expecting to achieve several billion from the sale of tablet phone pioneer, in this case represented Samsung bunny rabbit story and the tortoise, despite the launch of the phone in early, but the rush has led to a loss of confidence in him after the battery is a scandal, not to mention the damage to its reputation tremendously and ridicule which had been affected by major technology companies compete her like Lenovo Chinese.
For its part, was able to Samsung management of this crisis the best way possible - in my opinion - whether the speed of the reaction and response to reports that claim the explosion of the battery, or the difficult decision immediately afterwards to pull the phone from markets around the world in spite of the large losses suffered by them, to give thus an example of how to manage the crisis and we can all learn from them.
But undoubtedly damaged the reputation of the phone Galaxy Note 7 a lot and maybe Samsung is facing great difficulties in selling it again, but I think over time, and with the end of the noise current debate about the iPhone 7 and iPhone 7 Plus will bring the user to visit again the buy Note 7 without the special concerns of the explosion of the battery.
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