Protecting your photos on the web is becoming more and more difficult. This is a problem that photographers know very well. Image piracy has never been more important and it is now very simple to copy and paste or download someone else's photo.
Exif is a new tool that allows to better protect its photos. So far, JPEG has rendered many services, but it is also a very easy to copy format. It indeed very easy to find the source code or right click to download it.
Conversely, Exif offers a system of integration to photography. The principle is to upload your photo to Exif which will generate embedded HTML codes so that other sites can republish your photos. The Exif model is a bit similar to YouTube. You download a single version of a YouTube video that integrates it easily. The other sites can then relay the video without integrating it. Therefore, this allows the creator to keep some sort of control over its content. Exif could well become the YouTube of the photo.
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