With 360 photos Facebook, can the brand stand out from their competitors, attract attention in a newsfeed increasingly crowded and increase engagement on their publications?
In June, Facebook announced the introduction of 360 pictures on its platform. This new format offers users a new experience immersive, creative and interactive.
360 A photo can explore an image from any angle: above, below, behind and to the side. It appears in the newsfeed on the desktop and mobile with a small icon of a compass.
Specific information for the mobile. When a user tilts his smartphone, he can explore the view from different perspectives without sliding your finger on the screen (but also possible). Full screen mode is available by pressing the photo 360.
How to create a photo 360 Facebook?
You can create a picture 360 in several ways:
- A view from your smartphone (iPhone and Android)
- A photosphere with a specific application
- A camera 360
- A panoramic photo by assembly
Below is a more detailed list of the specified equipment or applications:
1. Cameras suitable for a panoramic photo:
IPhone or IPad
- iPhone 4S or newer model
- iPad mini 2 or a newer model
- iPad Air and iPad Air 2
- iPad Pro
Samsung Galaxy
With Surround Shot application or Panorama mode:
- Samsung Galaxy S5 or a newer model
- Note 3 or a newer model
2. Applications or devices for taking spheres picture:
- Street View
- Google Camera
- Cardboard Camera
- Theta S
3. Cameras 360
- Samsung Gear 360
- RICOH THETA S
- 360Fly
- Cam 360 Giroptic
- Allie Camera
4. image stitching software
- PTGui
Method 1: Create an image 360 with an iPhone
- Open the camera app on your iPhone and select the panorama mode.
- Choose from the sight of you want to start shooting.
- Press the shutter button to start shooting and move your iPhone to the right slowly without stopping.
- Avoid changing the tilt of the camera for shooting.
- When finished, your panoramic photo is saved in the Panoramas album.
- Open the main Facebook app and head to your Facebook Page.
- Click the Photo icon in the publishing tool and select the folder Panoramas.
- Choose your panoramic photo, add a description and publish.
Method 2: Create a photosphere with Google Street view
- Open the Google Street View application.
- Click on the orange icon on the camera located at the bottom right.
- Select the camera on the new screen.
- Point the camera towards the orange dot and try again as many times as needed to make a full turn.
- When finished, your photosphere is saved in the Photos album 360.
- Follow the same instructions as Method 1 to the launch.
Explanatory video on creating photos 360 Facebook by CNET.
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