It's official. BlackBerry, the Canadian company that invented the smartphone and dependent legions of road warriors to the "CrackBerry" stopped making its iconic handsets.
BlackBerry hit a license agreement with an Indonesian company
BlackBerry phones distributes production to overseas partners and turning his attention to the more profitable software business and growing. It formalizes a movement in the making since the CEO John Chen took it over almost three years and outsourced manufacturing of Foxconn. BlackBerry said it has struck a licensing agreement with an Indonesian company to distribute branded devices. The other deals are ongoing with the Chinese and Indian manufacturers. He always conceive of smartphone applications and an extra-secure version of the Android operating system.
The new strategy for Blackberry
The new strategy would improve margins and may actually increase the number of BlackBerry phones sold mark. Although the latest BlackBerry phone, DTEK50, was almost entirely outsourced, the movement is a great symbolic step for a company that, once reached a market value of $ 80 billion. Today it is worth about $ 4.3 billion. The most important software is its BlackBerry device management suite that helps businesses keep track of the phones of their employees and ensure sensitive communication stays within the company. BlackBerry has bought one of its main competitors, Good Technology, for $ 425 million last year, but the market is crowded. In some ways, it makes no sense for BlackBerry to remain a public company. Given its market value shriveled, it could be the right price for a private-equity takeover, or it could be sold piecemeal at a large company like Dell Technologies' VMWare or Samsung.
As BlackBerry reinvents itself, it would change how it is perceived in the market. Investors still widely appreciated BlackBerry as a hardware company, not the software vendor.
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