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Saturday, 30 July 2016

What happened to Yahoo

What happened to Yahoo

























Yahoo tried to withstand the Google drew a cry of social networks at the time, but unfortunately followed the same policy since the first day; a new and strange thing we acquired it is a mistake and signed him before the Internet bubble and then, too.
The company has pursued eat and potential projects aspiring competitors policy before they are threatened and worked on the acquisition of the famous sites such as Geocities, without forgetting the story written site that was buried, and buried with him many of the leading Arab enterprises without warning.

Microsoft had sought in 2008 to the acquisition of Yahoo also to compete with Google and put $ 45 billion, almost on the table, but that Yahoo CEO at the time, sought all he has to convince investors not to sell, which is what actually happened and failed deal that was possible to change the end black that got ahead of a few days.

During these years, Yahoo has failed only two things only, to continue the policy of acquisitions, and switch Executives where the wheel stopped at the change Marissa mayer, who worked at Google for a long time and won a lot of experience in this area.

Received Marisa Yahoo's management in 2012 carrying the hopes of investors first and lovers of Google as well, and I tried from the first moment to change everything and to address the one problem after another, but it seems that the infection hit the other and conducted nearly 53 acquisition amount reached 3 billion US dollars.

Flickr, Tumblr, and Alibaba is the only on investments and acquisitions, which benefited the company examples, but otherwise there's very little and thus the situation remained the same, even in the era of Marisa that some saw the last hope to save the legacy of Yahoo, which was the day of the giant days Digital online.

All technology companies, without exception, is seeking to acquire a second company, Google, Facebook, Apple or Microsoft is not the exception at all, but at the same time, companies focus on innovation and research, while Yahoo has not made the effort required and the thought that the acquisition is enough.

Yahoo did not invent a lot and thus lost the bet in light of social networks and the emergence of smart devices and applications era, and even arrived late to these devices has not evolved its applications, but in almost two years, a move that has not accompanied her because the Supreme word went to Google first, and a lot of developers who have made fantastic solutions wiped out the dreams of Marisa and her staff fully.

Yahoo sold almost the amount of up to US $ 5 billion, a figure lower than the $ 37 billion figure offered by Microsoft, but not the investment in Alibaba and the value of the high stock there for the company was in the news was what we were to hear about the news of the acquisition ever.

Lesson or conclusion of the story of Yahoo can be summarized as follows: The company may have the money to buy competitors or invest in them, but not to learn from these steps and the absence of pulmonary clear and ongoing research will certainly eliminates any company. In the end, the Arabs will never forgive buried written and services, which it acquired from the Forum carried with it a lot of wonderful information Arab and content.

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